The automobile of to-day has been developed mechanically to such a high point that the art of building them, according to the author, is gradually becoming a studio task. The paper outlines the rules of appeal in body design and shows how former types of bodies have lost their appeal because they were not based on correct principles. The author gives the ways in which power, body width, mass, comfort and other car qualities can be suggested by proportions of the body or by its color. He states that the automobile of the future will take every advantage of art knowledge to build up an appeal consistent with its mechanical performance.
