Kansei Engineering and its Applications in Automotive Design

Paper #:
  • 1999-01-1265

Published:
  • 1999-03-01
Citation:
Nagamachi, M., "Kansei Engineering and its Applications in Automotive Design," SAE Technical Paper 1999-01-1265, 1999, https://doi.org/10.4271/1999-01-1265.
Pages:
10
Abstract:
Kansei Engineering was founded by M. Nagamachi at Hiroshima University about 25 years ago and it is a powerful technology for new product development. Kansei is a Japanese word for psychological feeling or image that a consumer will have in mind when purchasing a product. For instance, the customer has such kansei as being “speedy, easy to control and stylish” for a passenger car. Kansei Engineering is able to transfer these “kansei” to design specifications. Therefore, Kansei Engineering is defined as a translating technology of customer's feelings (kansei) about a coming product into design elements. A typical example of a passenger car developed using Kansei engineering is Miata made by Mazda. Kansei Engineering has been applied to the industries of automobile, construction machine, home electric appliance, housing, costume etc. and it has spread out in Japan, Korea, England, Sweden, and the Netherlands. Korean Government are especially eager to invest on Kansei Engineering in Korean industries, and 47 organizations including some universities are engaged in the research.
Access
Now
SAE MOBILUS Subscriber? You may already have access.
Buy
Select
Price
List
Download
$27.00
Mail
$27.00
Members save up to 40% off list price.
Share
HTML for Linking to Page
Page URL

Related Items

Technical Paper / Journal Article
2011-04-12
Technical Paper / Journal Article
2011-04-12
Technical Paper / Journal Article
2011-04-12
Training / Education
2018-06-27
Article
2017-03-13
Training / Education
2010-03-15
Technical Paper / Journal Article
2011-04-12
Article
2016-12-11
Training / Education
2017-10-27