This paper discusses the needs for utilizing pure simulation based studies in the algorithm development process for cost reduction in today's competitive business environment. Continuous improvement to any algorithm is essential for sustained existence and any modification to the logic needs to be verified to work for every scenario from feasibility and robustness viewpoints. A Pareto analysis performed on the development cycle of an ABS algorithm identifies these high cycles clearly. In this paper, it is proposed that significant cycle time reduction can be achieved with the aid of pure desktop simulations during the development phases. Additionally, the feasibility of using such simulations is demonstrated through the ABS algorithm simulation model that is developed at AlliedSignal Truck Brake Systems.