This paper shows various techniques used for improving customer satisfaction. The results are judged by independent surveys of customer responses obtained, at least one month after vehicle purchase. The Quality Tracking Survey (QTS) results are based on questions similar to nationally recognized car surveys, and are widely used to determine performance ranking. The vehicle under study was considered the worst performing in this category on initiation of this improvement effort. In less than two years, according to an independent survey, this vehicle finished the best of the group surveyed.