Customer-Oriented Sales and Production Process (KOVP)

Paper #:
  • 2000-01-1371

Published:
  • 2000-03-06
Citation:
Renner, P. and Ciesielski, K., "Customer-Oriented Sales and Production Process (KOVP)," SAE Technical Paper 2000-01-1371, 2000, https://doi.org/10.4271/2000-01-1371.
Pages:
7
Abstract:
As the competition between automotive manufacturers is becoming more and more fierce and simultaneously the customer's demands are substantially increasing, BMW Group has chosen to fundamentally reengineer their ‘Time to Market’ - as well as their ‘Time to Customer’ process.
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