Corporate Responsibility: Example of Local Environment Public-Private Partnership Project 2003-01-3708

This paper presents the Clean Air Project for Rio de Janeiro jointly managed by Renault and the City of Rio de Janeiro. This project is one of the results of a regional initiative of the World Bank which aimed to develop local public-private actions in order to improve air quality in major metropolitan regions of Latin America. In that case, the partnership will result in the installation of a model, adapted to the local needs and the use of this model to test scenarios, quantifying the impact in terms of emissions. This partnership represents a new kind of long-lasting relationship between the private sector, aware of its social responsibility and local authorities which tend to foster the development of technical capacity to strengthen their role and awareness in that field and open new possibilities for environment investments. This paper presents this case study from the management and technical standpoint underlining the principal benefits of such a partnership.