Development of anti-whiplash technology is one of the hottest issues in the automotive safety field because of the frequent occurrence of rear impact accidents. We analyzed the whiplash mechanism and conducted a study to seek the optimized seat characteristics with BioRID II and MADYMO simulations. A parameter study was made to construct a conceptual theory to decrease NIC, Neck Injury Criteria, with the MADYMO model. As a result of the study, head restraint position and seatback stiffness were found to affect dummy movement and injury values. Applying the NIC mechanism and the influential parameters to the MADYMO model, the optimized seat characteristics for whiplash prevention were obtained.