This paper is a report of the findings and insights derived from a continuously variable transmission (CVT) Cyber Bulletin Board Group study. When a new technology is introduced to the car market, a small number of early adaptors brace the technology. Several stakeholders are interested in getting the feedback from these customers. However, it is very difficult to recruit sufficient customers to complete a meaningful market research at any one location. Along with scattered and small customer base, high cost of the traditional market research is a major roadblock.
Cyber research method is very useful and low-cost technique to obtain customer feedback effectively and efficiently.
Nearly all CVT owners are satisfied with CVT however it will not be a driving force for a repeat purchase. Few consumers were concerned about purchasing a vehicle with a new technology but brand ownership & reputation convinced them to make the purchase.