New Demands from an Older Population: An Integrated Approach to Defining the Future of Older Driver Safety 2006-21-0008

The nearly 77 million baby boomers, born between 1946 and 1964, can say that they are the automobile generation. Now turning 60 one every seven seconds, what are the new safety challenges and opportunities posed by the next generation of older adults? This paper presents a modified Haddon matrix to identify key product development, design and liability issues confronting the automobile industry and related stakeholders. The industry is now at a critical juncture to address the development of key technological innovations as well as the changing policy and liability environments being reshaped by an aging population.