15 years of NVH applications make Transfer Path Analysis appear a commodity tool. This is however not the case. Required insight in the application constraints makes TPA remain an expert approach. This paper reviews past progress in TPA methodology and its limitations. It then introduces a number of innovative approaches addressing these, opening new application fields. This includes speed improvement (Fast TPA), structural modeling integration (Modal Contribution Analysis), CAE integration (Hybrid TPA), sound quality interpretation (TPA-sound synthesis) and supporting better exploitation of operational data (Operational Path Analysis). An outlook is given to the next challenge, the application to transient problems.