Typical automotive body structures are assemblies of stamped steel parts. The stamping process work hardens and thins the parts. The work hardening effects are more pronounced for advanced high strength steels such as DP600. It is now widely accepted in the industry that forming effects must be incorporated into the product attribute models to improve simulation accuracy. This paper investigates some of the challenges in incorporating the forming effects into product attribute models during the automotive product development process and presents solutions. It also investigates how the significance of the coupled forming to attribute CAE method varies based on the initial design thickness of a part. The paper concludes by reviewing component and vehicle level results achieved by the incorporation of the coupled process.