Personal mobility is being transformed by the advent of vehicle connectivity and automation. While significant individually, their interrelationships promise to bring unprecedented levels of traffic efficiency. Car-makers are talking about a crash-less society and transportation engineers are talking about the end of congestion - a tall order indeed: can this really be?In this decade we can expect to see the effects of sensor-based active safety systems bringing the crash rate down, as these technologies continue to expand across a wider range of vehicle models. Connectivity for infotainment purposes is already a major market driver, and control assist for convenience purposes is laying the groundwork for semi-automated and automated driving. Direct vehicle-vehicle connectivity opens up new capabilities.What is the government role in these developments - an essential player or a bystander? How can they enable or inhibit market activity in these domains? This paper addresses these questions and takes a look at the players and issues across the major market areas.