The interface between human body and automotive seat contours is seat upholstery. Seating comfort has a functional correlation to the upholstery. Two seats having different upholstery will give different comfort perception. Even an ergonomically designed seat if fitted with poor quality fabric will subdue the seat comfort drastically. The effect of fabric comfort ranges from initial short term to long term comfort, driven by properties like wick-ability and factors like thermal stress. Beyond material characteristics, fabric fit also plays an important role.This paper analyses the effect of fabric parameters and construction on automotive seat comfort. A comprehensive comparative study is followed by systematic analysis and comfort improvement scope through upholstery. The research is to conclude potential of the seat fabric in enhancing the automotive seating comfort within stipulated constraints of fabric properties and cost.