Automotive industry's migration to usage of HSS (High Strength Steels), AHSS (Advance High Strength Steels) from conventional steels for their low weight and high strength properties has had its significant effects on die wear. The unpredictability of die wear can pose manufacturing issues, for example, undesirable tool life. Hence die wear has been gaining immense attention and lot of research work has been carried out to provide a die wear prediction method. This paper focuses on the method of estimating wear mathematically based on the mechanics behind die wear phenomenon. This is also an effort to study wear on die for an automotive component in critical areas for which the amount of wear are calculated. This study is further to be correlated with production data from die maintenance record, explicit measurement of die wear, etc., to validate the estimation.