With today's growing focus on noise control issues and the emergence of sound quality as an important aspect of product design, usage of sound package materials has been playing a vital role in the design, manufacturing and validation of vehicles including automobiles, multipurpose vehicles, and commercial vehicles. This paper discusses about the NVH development process in the Indian automotive market. This involves typical NVH solutions, Government norms, benchmarking, target setting, target cascading, simulation methods, test standards and methods, and design optimization. It also explores the relevance and timing of material, component, and full system level of testing and analyses. The manufacturing process involves prototyping, trials, and validation. The paper discusses that the profitability and the performance of the NVH product can be optimized by managing the above-mentioned NVH activities. The future trends in the NVH markets are also discussed.