Marcelino, J. and castro, A., "Design Driven Innovation and Cross-Pollination," SAE Technical Paper 2013-01-2308, 2013, doi:10.4271/2013-01-2308.
Design Studios can work in collaboration with multidisciplinary partners throughout the whole product development process offering a unique approach for creating new products through visual integration and “cross pollination” processes. The process ranges from identifying and structuring requirements to conceptualizing and developing solutions for production.In the past three years a Lisbon based design studio has been involved in three R&D projects named “the trilogy of innovation”. The goal of the projects was to bridge competencies, experiences and synergies from companies in different transport sectors - automotive, railway and aeronautic - to develop lightweight, integrated and eco-efficient solutions focusing on the passenger experience. To tackle these challenges Project IBUS, Project ISEAT and Project LIFE required design to drive innovation through “cross-pollination” processes.