Evaluation of Value Proposition and Interactive Features for Motorcycles with Electronic Fuel Injection for Indian Market 2013-32-9122
Growth and mobility expectation in India has increased competition in the Indian two wheeler industry. Value proposition targeting improved performance, fuel economy, user-friendly features are being seen as key differentiators. The expected introduction of EFI (Electronic Fuel Injection) leads to additional system cost which needs to be justified from tangible end-customer benefits. The previous SAE papers [1] [2] attempted to provide an insight into the carbureted engine vs. fuel injection systems from fuel efficiency, combustion quality perspective and also enumerated the benefit of fuel economy to end user.
To increase the benefit to the end customers, the authors propose to provide insight into innovative system concepts with interactive features. The evaluation targets the commuter segment where the implementation and acceptance potential is high. The results thus derived on the motorcycle under consideration are promising and has high potential to meet the needs of the end user.
Throttle enabled start, start-stop, bypass less throttle body, operating mode selection, “battery dead” ignition are a few of the features which can be implemented for a EFI bike increasing the value proposition and reducing the overall system cost for the OEM.
