An innovative design process is proposed to be applicable in the early conceptual design phase as a means of front loading design. The objective of the study is to minimize trial and errors in the detailed design phase and to shorten the overall design period. The process includes design optimization which is based on efficient modeling techniques. An integrated CAD/CAE modeling method and a simplified quality FE model are key factors in the course of effectuation. The conceptual modeling takes into account the adaptability of computer-generated models with the use of CAD/CAE integrated design environment. To achieve maximum efficiency in the repeated computations in optimization, an FE modeling approach is introduced in terms of simplicity and quality. The proposed FE modeling employs beam and spring elements to construct vehicle body models, which is targeted to produce an instant analysis result with a robust conceptual design at the incipient phase of development. The applications of the process are not limited to the examples included in this paper which are mainly focused on stiffness analysis of the structure.