Seating comfort is one of the most important indicators of the performance of automotive seats. The objective and subjective evaluation of seating comfort plays an important role in the development of seating systems. Objective methods are primarily based on evaluating the influence of vibrations on the driver's seat and assessing the seat pressure ratio. The primary goal of this study was to evaluate the comfort of two car seats (sedan and compact) by comparing a subjective technique with an objective technique like body pressure ratio for a sample of 12 subjects. The results show that the pressure ratio for IT (ischial tuberosity) and L4/L5 were significantly greater for the seat of a compact car than the seat of a sedan car. The subjective comfort was significantly greater for the seat of the sedan car and females than the seat of the compact car and males, respectively. The combination of valid objective measures with subjective ratings of comfort and discomfort may give information of use to seat designers.