Vehicle hood styling has significant influence on headform kinematics in assessment tests of pedestrian impact protection performance. Pedestrian headform kinematics on vehicle front-end models with different hood styling characteristics is analyzed based on finite element modeling. More elevated feature lines near hood boundary and the following continuous hood surface towards fender will result in a different headform motion. It can lead to larger deformation space, more rotation and earlier rebound of the headform impactor, which will benefit the head impact protection performance. In addition, hood geometry characteristics such as hood angle and curvature have effects on structural stiffness. Therefore, inclusion of considerations on pedestrian head protection into the vehicle hood styling design stage may lead to a more effective and efficient engineering design process on headform impact analysis.