This paper documents the finite element (FE) analysis of a hot stamping process for high strength aluminum sheet. In this process a 7075 blank, heated above its solvus temperature, was simultaneously die quenched and stamped in a room temperature die to form a B-pillar outer reinforcement. Two modeling approaches have been investigated: an isothermal mechanical model and a non-isothermal coupled thermo-mechanical model. The accuracy of each approach was assessed by comparing the predicted strain and thickness distributions to experimental measurements from a formed panel. The coupled thermo-mechanical model provided the most accurate prediction.