From the time the first Hybrid Vehicle (HV) was launched, 17 years have past, and HV vehicles have boosted the global CO2 reduction trend. In order to maximize their merit, many HV engines focused on the best fuel consumption value namely thermal efficiency. This was because HV systems can control the operating area of engine and get merit. However, considering climate change and energy issues, it is important to focus conventional vehicle as well as HV vehicle progress.The Atkinson cycle with a high compression ratio is the typical approach that HV engines use to enhance thermal efficiency. However, the drawback of the high compression ratio is a reduction of engine torque. Thermal efficiency at low load areas is relatively more important with conventional engines than with HV engines and how to overcome these issues is significantly important with conventional engines.The engines which have technologies contributing to lower the vehicle fuel economy are described as ESTEC (Economy with Superior Thermal Efficient Combustion) engines. This paper describes the general approach for high thermal efficiency and then the technical approach for a case that high thermal efficiency technologies are applied to conventional engines.