A series of novel metal-oxide (TiO2, TiO2-SiO2)-supported Mn, Fe, Co, V, Cu and Ce catalysts were prepared by incipient wetness technique and investigated for the low-temperature selective catalytic reduction (SCR) of NOx with ammonia at industrial relevantly conditions. Among all the prepared catalysts, Cu/TiO2 showed superior de-NOx performance in the temperature range of 150-200 °C followed by Mn/TiO2 in the temperature range of 200-250 °C. The Ce/TiO2 catalyst exhibited a broad temperature window with notable de-NOx performance in the temperature regime of 250-350 °C. The phyico-chemical characterization results revealed that the activity enhancement was correlated with the properties of the support material. All the anatasetitania-supported catalysts (M/TiO2 (Hombikat)) demonstrated significantly high de-NOx performance above 150 °C. Rutile-phase TiO2 leads to smaller surface areas and decreased reactivity in gas-solid reactions, whereas anatase-phase TiO2 (Hombikat) is a highly active carrier that can help the active element highly disperse onto the catalyst surface. This behavior was attributed to the markedly stronger support interaction of crystalline titania compared with titaniasilica support. As a result of the weak support interaction, the surface metal oxide species supported on silica-titania tended to agglomerate when exposed to higher temperatures under SCR conditions. This agglomeration suppressed when titania rich support used as the carrier. Our H2-TPR studies illustrate that the decreasing amount of SiO2 in the TiO2−SiO2 support promotes the formation of surface MnO2 (Mn4+) species. Conversely, the decreasing amount of SiO2 in the TiO2−SiO2 support inhibits the formation of surface Mn2O3 (Mn4+) and MnO (Mn2+) species, which is evident from the reduction peaks (T2 and T3) shift to higher temperatures. Our NH3-temperature programmed desorption (NH3-TPD) studies illustrate that the number of surface Lewis acid sites slightly increase and the surface Brönsted acid sites monotonically increase as the SiO2 content increase in the TiO2−SiO2 support. The evolution of a new ammonia desorption peak at high temperature indicates the formation of isolated Brönsted acid sites in Si rich M/TiO2-SiO2 samples. The introduction of SiO4 tetrahedral network into the TiO2 crystallites may lead to the reduction of elemental number in crystal grain, network strain disintegration and deviation of adjacent oxygen atoms.Interestingly, Ce/TiO2 and Ce/TiO2−SiO2 samples exhibited strong inhibition for the unselective ammonia oxidation reaction. Future low emissions (LD Tier-3 regulations) standards for light duty diesel and gasoline engine vehicles are forcing automobile and catalyst manufacturers to focus on reducing cold start and low load (California 2020HD regulations) NOx emissions. These legislations implement very stringent limits on NOx emissions and trigger a renewed attention in NOx mitigation at low temperatures. Light duty diesel and gasoline vehicles will require >95% NOx conversion over the Federal Test Procedure (FTP) to meet future Tier-3 standards. This requirement is especially demanding for the low temperature exhaust applications that mostly operate in the 100-350°C temperature regime (cold start). Low temperature SCR catalyst systems would be a good alternative solution to avoid all the problems associated with the existing commercial catalytic systems during the cold start and low idle conditions. In the present work, we have developed several low temperature catalysts and investigated for potential catalytic reduction of NOx in the temperature range between 100 and 500 °C. The novel, highly active nano structured metal oxide formulations are able to represent the innovative and most attractive solution for the reduction of NOx emissions during cold start low idle conditions.