Owing to the enhanced performance of engines these days, more heat should be dissipated in the braking system. Failure of doing this properly causes temperature rise in the brake disc which result in the brake fade, disc distortion, brake judder, etc. A cooling-air-duct was proposed as a solution to prevent these from happening. In this paper, we present our work based on experiments optimized parameters such as direction, location, shapes and the size of the duct for the cooling-air-duct installation in real cars. We installed the duct extended from a front bumper to a rear wheel guard. Experimental parameters were compared with theoretical analysis using the impinging jet analysis. The heat transfer coefficients were determined by using the finite elements method (FEM). We found that our experimental data is supportive of theoretical analysis. We believe that our results should serve an useful guideline for designing the cooling-air-duct for braking system.