Manufacturing companies are benefiting from technology in most key areas of the flow from design through manufacture. This applies to the wire harness industry which is a key element of the modern automotive industry. Wire harness manufacturing engineering, however, is a critical path function that is under severe pressure and yet has been under-served by technology. In some respects it has become the weak link in the chain. Recent innovations in commercial off-the-shelf (COTS) technology are set to change this situation. Software applications are now available to deliver transformational manufacturing engineering automation as well as being able to integrate with technology in other areas of the process. This will enable a digitally continuous data flow that can remove excessive cost, time, and pressure - while helping manufacturers meet the increasing demands of the industry.