An electrochemical impedance spectroscopy battery model based on the porous electrode theory is used in the paper, which can comprehensively depict the internal state of the battery. The effect of battery key parameters (the radius of particle, electrochemical reaction rate constant, solid/electrolyte diffusion coefficient, conductivity) to the simulated impedance spectroscopy are discussed. Based on the EIS analysis, a lithium-ion battery optimized equivalent circuit model is built. The parameters in the equivalent circuit model have more clear physical meaning. The reliability of the optimized equivalent circuit model is verified by compared the model and experiments. The relationship between the external condition and internal resistance could be studied according to the optimized equivalent circuit model. Thus the internal process of the power battery is better understood. Where the warburg impedance is used in the model, alternatives instead of warburg impedance to better response the time domain characteristics of the battery is the next exploration to enhance and improve the BMS performance on vehicle.