In this age of the Internet of Things, people expect in-vehicle interfaces to work just like a smartphone. Our understanding of the reality of in-vehicle interfaces is quite contrary to that. We review the fundamental principles and metrics for automotive visual-manual driver distraction guidelines. We note the rise in portable device usage in vehicles, and debunk the myth of increased crash risk when conversing on a wireless device. We advocate that portable electronic device makers such as Apple and Google should adopt driver distraction guidelines for application developers (whether for tethered or untethered device use in the vehicle). We present two design implications relevant to safe driving. First, the Rule of Platform Appropriateness: design with basic principles of ergonomics, and with driver's limited visual, manual and cognitive capacity, in mind. Second, the Rule of Simplicity: thoughtful reduction in the complexity of in-vehicle interfaces.