Over the past decade damping materials have contributed major improvements to passenger comfort. Noise Vibration and Harshness (NVH) engineers have further shaped material specifications to reflect key targeted properties that improve vehicle design. The specified damping material is then applied to the formed surfaces of the vehicle body to provide optimal performance and achieve the required results. This paper describes how liquid dampers have advanced to meet increased performance requirements through improved loss modulus of the final coating. Data generated by dynamic mechanical analysis shows that this viscoelastic behavior is what drives the performance in damping materials. Through the correlation of loss moduli to damping performance of Oberst bars, the mechanism can be further quantified and explained. In addition to the increase in damping efficiency, liquid dampers continue to offer increased application flexibility to NVH engineers with improved resistance to blister formation when cured between 120 - 180 C°, increased tensile properties, and increased water resistance.