The definition of vehicle and powertrain level NVH targets is one of the first tasks toward establishing where a vehicle's NVH behavior will reside with respect to the current or future state of industry. Realization of vehicle level NVH targets relies on a combination of competitive powertrain (source) and vehicle (path) NVH performance. Assessment of vehicle NVH sensitivity is well understood, and can be accomplished through determination of customer interface NVH response to measured excitations at the source input locations. However, development of appropriate powertrain source targets can be more difficult, particularly related to sound quality. This paper discusses various approaches for definition of powertrain targets for sound quality, with a specific focus on impulsive noise.