The aim of this paper is to develop a new concept of unconventional airship based on morphing a lenticular shape while preserving the volumetric dimension. Lenticular shape is known to have relatively poor aerodynamic characteristics. It is also well known to have poor static and dynamic stability after the certain critical speed. The new shape presented in this paper is obtained by extending one and reducing the other direction of the original lenticular shape. The volume is kept constant through the morphing process. To improve the airship performance, four steps of morphing, starting from the lenticular shape, were obtained and compared in terms of aerodynamic characteristics, including drag, lift and pitching moment, and stability characteristics for two different operational scenarios. The comparison of the stability was carried out based on necessary deflection angle of the part of tail surface. The comparison results indicated that new shape concept possesses much better aerodynamic and stability characteristics and could be used for detailed optimisation studies.