The death toll due to traffic accidents in India is on a rise, according to the latest Road Transport ministry report, a total of 4.97 lakh road accident was reported in 2011. Though compared to 2010, the accidents have gone down by 1,945, the number of deaths at 1,42,485 has increased by over 7,000. This paper proposes a design of an Emergency Intimation System (EIS) tailored to fit for Indian consumer needs and available infrastructure. EIS is an emergency alert technology devised to assist drivers and passenger in an event of vehicle crash. Majority of deaths are caused by slow accident response time. EIS is aimed to lower this response time and ensure that the required rescue and medical services are made available in time. This device employed to make this emergency alerts will be fitted into the vehicle Electrical and Electronics (E/E) architecture and will have interfaces with crash sensor network, CAN network and GSM etc. In an event of crash, this device shall send an SMS to In Case of Emergency contacts identified by the vehicle owner. The SMS shall comprise of information like location (Vehicle co-ordinates), airbag deployment status and time stamp (Minimum Set of Data).