In this paper, design methodology of antiroll bar bush is discussed. Typical antiroll bar bushes have slide or slip mechanism, to facilitate the relative motion between ARB and bush. Inherently, this relative motion causes wear and noise of bush. To eliminate stated failure modes, the next generation bushes have been developed, which are using torsion properties instead of slip function. These bushes are already being used in various vehicles. This paper focuses on developing the simple mathematical model, design approach and optimization of ARB bushes. Also, comparison study is presented exploring, the differences and design criteria's between conventional and new generation anti-roll bar bushes.