Electric car and Porter’s five Forces: Marketing Positioning in the Automotive Industry

Paper #:
  • 2015-36-0486

Published:
  • 2015-09-22
DOI:
  • 10.4271/2015-36-0486
Citation:
Jussani, A., Heer, A., Ibusuki, U., and de Moura Côrtes, C., "Electric car and Porter’s five Forces: Marketing Positioning in the Automotive Industry," SAE Technical Paper 2015-36-0486, 2015, https://doi.org/10.4271/2015-36-0486.
Pages:
8
Abstract:
This paper determines the market positioning of the electric vehicle, while applying tools like SWOT analysis, Porter’s five forces, external environment analysis or the Ansoff’s Matrix. It is important to note that these tools are applied looking from the perspective of the electric vehicle, i.e. how the electric vehicle impacts a conventional fossil fuel drive automobile manufacturer. There is no doubt that the electric vehicle - or at least some version of it - is the future of urban mobility. At the same time it has been considered as a new product among automotive industry. Nevertheless it cannot be neglected that the time of the electric vehicle has not come so far. It is more probable that there might be another evolution step, for example the hybrid electric vehicle, before the fossil fuel driven automobile will be replaced.
Access
Now
SAE MOBILUS Subscriber? You may already have access.
Buy
Select
Price
List
Download
$27.00
Mail
$27.00
Members save up to 40% off list price.
Share
HTML for Linking to Page
Page URL

Related Items

Article
2016-11-15
Technical Paper / Journal Article
2011-04-12
Training / Education
2015-07-13
Training / Education
2016-04-30