Infotainment screens have become critical interface between occupant and Vehicle. Historical development of In-vehicle infotainment (IVI) has shown us the growth of interface size and usability is tremendously increased. The basic small segmented displays of past decades have transformed into large touch screen interface . Earlier small screen interfaces had minimal information and less driver assist functions. It was mainly entertainment based information, which does not require much attention from driver. But recently it has changed from glancing the screen to seeing the screen, due to increased driver assist functions like GPS navigation etc. The amount of information displayed is also increased tremendously . This scenario demands that the infotainment screen positioning inside the vehicle should be free from any visual obscuration, reflection and direct illumination on the infotainment screen due to ambient lighting. Display contrast ratio and legibility requirements also need to be taken care during the development of infotainment packaging. Recent developments in the software’s such as RAMSIS and OPTIS SPEOS have helped automobile manufactures to assess the potential failure modes of invehicle visibility of infotainment displays virtually in early phase of the product development. This paper deals with how to achieve the visual hindrance free positioning of the infotainment screen inside vehicle for better visual experience.