Traditional active suspension which is equipped with hydraulic actuator or pneumatic actuator features slow response and high power consumption. However, electromagnetic actuated active suspension benefits quick response and energy harvesting from vibration at the same time. To design a novel active and energy regenerative suspension (AERS) utilizing electromagnetic actuator, this paper investigates the benchmark cars available on the market and summaries the suspension features. Basing on the investigation, a design reference for AERS design is proposed. To determine the parameters of the actuator, a principle is proposed and the parameters of the actuator are designed accordingly. Compared the linear type and rotary type Permanent Magnet Synchronous Motor (PMSM), the rotary type is selected to construct the actuator of the AERS. Basing on the suspension structure of the design reference model and utilizing rotary type PMSM, a novel AERS structure is proposed. A prototype concept is thus designed and a scheme of test bench is shown. Further improvements of the actuator are discussed and through proper modifications, the actuator is expected to be applied on various suspension types.