A dynamics model considering series rigidity was constructed to examine suspension friction, which has a major effect on ride comfort on paved roads. The friction characteristics of the bushings, ball joints, and shock absorbers are expressed with series elastic elements such as arm rigidity and the spring constant of the oil seals. It was confirmed that the calculated values for the overall spring constant and damping coefficient of the suspension virtually matched values measured in a 4-post shaker test. In addition, the results of analysis using this dynamics model confirmed that the degree of friction affects both the damping coefficient and the spring constant of the suspension, especially when the series rigidity is high. Also highly rigid friction has an adverse effect on sprung motion in frequency ranges above 15 Hz. After suspension enhancements were adopted based on these findings, 4-post shaker tests confirmed that sprung motion above 2 Hz improved..