In Modern Passenger Car Braking system, Disc brake plays a vital role in providing better performance and safety, in which brake pads are most critical part to decide the overall brake performance. In such brake pads, there are some technical challenges such as wear rate, abnormal noise & environmental issues with existing asbestos material. Hence we made a research to furnish suitable eco-friendly & cost effective solution. The main objective of this paper is to introduce asbestos-free automotive organic brake pad. Our research work intends to make organic brake pad by using natural fibre with organic ingredients such as kenaf and other composite materials in right proportion. Kenaf fibre is one of the natural fibres, which will improve heat resistance and strength of the brake pad. Initially, kenaf fibre is mixed with other composite materials and compacted at an optimal pressure by using hand-press machine. Then it is further compacted and cured using a hot press at high temperature with different processing pressures in compression molding machine. The above mentioned processes imparts increased friction coefficient, high strength, appreciable heat resistance, reduced noise and wear rate. Thus the obtained results were found to be best suitable for the requirements of automotive brake pads in terms of performance & environmental friendly.