The phase-in of US EPA Tier 3 and California LEV III emission standards require further reduction of tailpipe criteria pollutants from automobiles. At the same time, the mandate for reducing Green House Gas (GHG) emissions continuously lowers the exhaust temperature. Both topics pose significant challenges to emission control catalyst technologies, especially for cold start emissions. The recently developed diesel cold start concept technology (dCSC™) shows promising results. It stores NOx and HC during the cold start period until the downstream catalytic components reach their operating temperatures, when the stored NOx/HC are subsequently released and converted. The technology also has oxidation functions built in and acts as a diesel oxidation catalyst under normal operating conditions. In a US DOE funded project, the diesel cold start concept technology enabled a high fuel efficiency vehicle to achieve emissions targets well below the SULEV30 emission standards. In this paper, detailed lab assessments on the durability of the diesel cold start concept catalysts will be reported. Among these are hydrothermal stability, sulfur tolerance, and long-term durability after repeat sulfation and desulfation events. In addition, engine evaluation of the catalyst under accelerated sulfation/desulfation conditions will be reported.