A Research on Brand Sound Positioning and Implementing with Active Sound Design

Paper #:
  • 2017-01-1754

Published:
  • 2017-06-05
DOI:
  • 10.4271/2017-01-1754
Citation:
Chang, K., Kim, S., Park, D., Moon, S. et al., "A Research on Brand Sound Positioning and Implementing with Active Sound Design," SAE Technical Paper 2017-01-1754, 2017.
Pages:
6
Abstract:
This paper aims to establish a systematic process of developing a brand driving sound. Firstly, principal factors of a brand sound identity are extracted from factor analysis of many sample cars. As a result, brand sound positioning map is drawn using jury test data. Also, the multiple regression analysis of subjective and objective test results is carried. As a result, the principal factors are expressed by objective test data and brand sound positioning map can be easily updated from the measurement data. In addition, what should be improved for designing a target sound is reviewed. Secondly, various technologies of target sound design are discussed to involve the brand identity and vehicle’s character in driving sound. Also, an efficient tool to implement the target sound with an active sound design (ASD) system in a vehicle is introduced. This tool enables to efficiently design, tune and simulate a target sound for ASD system in a laboratory. As a result, some sound examples synthesized by this tool are illustrated.
Access
Now
SAE MOBILUS Subscriber? You may already have access.
Buy
Select
Price
List
Download
$27.00
Mail
$27.00
Members save up to 40% off list price.
Share
HTML for Linking to Page
Page URL

Related Items

Training / Education
1997-05-29
Article
2016-07-01
Training / Education
2017-08-16
Technical Paper / Journal Article
2010-09-28