Recently the interior sound is actively generated by the active sound design (ASD) device in a passenger car. Therefore, the objective evaluation method for the sound quality of actively designed sounds is required. In previous research, the sound quality of interior sound has been presented with powerful and pleasant for the existing passenger car. This paper presents a novel approach method for the objective evaluation of powerfulness and pleasantness of actively designed interior sound. The powerfulness has been evaluated based on the degreed of modulation and a quantity of low frequency booming of the sound in the paper. On the other hand, the pleasantness is evaluated based on the slope ratio of harmonic orders per octave in frequency domain. These evaluation methods are successfully applied to the objective evaluation of luxury passenger car. The sound with powerful and pleasant character is designed based on these two evaluation parameters and employed to the interior sound of a new luxury passenger car.