Brake systems represent important components for passenger cars since they are strictly related to vehicle safety: Anti-lock Braking Systems (ABS) and Electronic Stability Control (ESC) are the most well-known examples. The paper is focused on the characterization of the braking hydraulic plant and on the design of a pressure following control strategy. This strategy is aimed at pursuing performances and/or comfort objectives beyond the typical safety task. The low-level logic (focus of the paper) consists of a Feedforward and Proportional Integral controller. A Hardware In the Loop (HIL) braking test bench is adopted for pressure controller validation by providing some realistic reference pressure histories evaluated by a high-level controller. Results prove that innovative control strategies can be applied to conventional braking systems for achieving targets not limited to braking issues, i.e., comfort or NVH tasks.