For the past decades, the adoption of empirical equations in the forming limit curve (FLC) calculation for conventional steels has greatly simplified the forming severity assessment both in forming simulations and in stamping shops. Keeler’s equation based on the n-value and sheet thickness is the most popular one used in North America. However, questions have been raised on the validity of the equation for advanced high strengths (AHSS) since the Keeler’s equation was developed based on the FLC data mostly from mild steels and conventional high strength steels. In this study, forming limits of various AHSS grades under different strain conditions are experimentally determined using digital image correlation technique. Both Marciniak cup and Nakazima dome tests are exercised to demonstrate the differences in the resultant forming limits by different forming methods. The effects of a few material-related aspects on the FLC of AHSS are elaborated, including: 1) microstructures (C-Mn, dual phase and retained austenite containing steels); 2) material thickness (ranging from 0.8 to 2.3 mm); and 3) coating process (particularly, electrogalvanizing process). Pertaining to these effects, the effectiveness of Keeler’s equation in the FLC estimation for various AHSS is evaluated by experimental FLC data. It has been illustrated that with proper modifications and compensations, the conventional empirical equations remain as a useful reference to approximate the FLCs of AHSS. General recommendations and guidelines are provided regarding the practical applications of FLCs of AHSS grades. In the meantime, further development of FLC models is initiated and discussed based on statistical analysis to achieve improved reliability.