Automotive outside rear view mirror shape has become an important consideration in achieving wind noise and aerodynamic performance objectives. This paper describes a two step process used to develop a mirror shape which meets both wind noise and aerodynamic objectives. First, basic understanding of door mounted verses sail mounted mirrors and shape parameters was obtained by evaluating selected shapes and studying their physical measurements relative to their measured responses. Relationships between the wind noise and drag responses revealed performance range limitations for sail mounted mirrors. Second, a central composite experimental design was utilized to more closely investigate door mounted mirror shape parameters to determine optimal mirror performance potential. The resulting empirical models developed were used to determine the best overall solution.