Air Conditioning Outlet Consumer Study Results

Paper #:
  • 950637

Published:
  • 1995-02-01
Citation:
Sudak, J. and Hodapp, T., "Air Conditioning Outlet Consumer Study Results," SAE Technical Paper 950637, 1995, https://doi.org/10.4271/950637.
Pages:
6
Abstract:
The automotive OEM parts supply business continues to be a competitive environment. Expectations are reaching new levels as down-scaled customer OEMs find it profitable to consolidate their purchases with suppliers who can support their need for “concept-to-customer” design and engineering support. The supplier is expected to provide a functional, cost-effective part acceptable to consumers within the design and budget parameters set by the manufacturer.For this reason a consumer research project was commissioned for auto air conditioning outlets. This paper describes the process and results of this study.
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