Value Engineering (VA) has been applied in the automobile industry for the past 20 years. Over this period of time hundreds of millions of dollars have been saved annually. In addition, a multitude of product improvements (quality, reliability, serviceability, etc.) has resulted. An expansion of these very beneficial efforts is Customer Focused Value Engineering (CFVA). CFVA integrates the customer's wants, needs, concerns and perceptions, into a VA study. This can result in products that better meet the real needs of the customer and help to avoid flaws in designs that keep customers from purchasing your product.
