Increased requirements for crash energy management in automotive interiors have led to increased application of magnesium alloy AM50A. Successful integration of this new alloy with hot chamber diecasting process technology requires substantial adjustment and attention to processes and practices. This paper details the conversion of magnesium AZ91D steering column diecastings to high ductility structural alloy. Description is given of the changes made to foundry practices, casting parameters, process compliance monitoring, and hot end component management. The resulting improvements allow production of components comparable to the traditional alloy in manufacturing process demands while offering improved ductility and impact strength.