The process of gathering information, analysis, and selection of ride and handling goals for the 1997 Chevrolet Corvette is described. The goals consist of measurable objective metrics and standardized subjective evaluation. The input elements of the process are: the Voice of the Customer, Engineering Direction and Competitive Assessment. As values are developed for the each metric, synthesis and analysis methods are used to confirm the full set of metrics are consistent and non-exclusive. The targets selected guided the chassis design and development of the 1997 Chevrolet Corvette to insure outstanding customer satisfaction in handling and ride.