Determining the Value of Vehicle Attributes Using a PC Based Tool

Paper #:
  • 970763

Published:
  • 1997-02-24
Citation:
Monroe, E. and Cook, H., "Determining the Value of Vehicle Attributes Using a PC Based Tool," SAE Technical Paper 970763, 1997, https://doi.org/10.4271/970763.
Pages:
10
Abstract:
Product engineers and product planners are routinely faced with trade-off decisions involving the cost of adding a product feature or modifying an existing feature versus its added value to the customer. The purpose of this paper is to assess the use of a personal computer (PC) for surveying respondents' willingness to pay (WTP) for four options - two-tone color, 4x4 drive, sporty trim package, and extended cab -- available on the base 1997 Ford F-150 truck. The results show that the respondents' stated WTP reflected the value of the options as determined from their prices and fraction of sales.
Access
Now
SAE MOBILUS Subscriber? You may already have access.
Buy
Select
Price
List
Download
$27.00
Mail
$27.00
Members save up to 40% off list price.
Share
HTML for Linking to Page
Page URL

Related Items

Technical Paper / Journal Article
2004-03-08
Technical Paper / Journal Article
2011-04-12
Training / Education
2018-03-19
Technical Paper / Journal Article
2004-03-08
Technical Paper / Journal Article
2011-04-12
Technical Paper / Journal Article
2004-03-08
Video
2017-03-26
Technical Paper / Journal Article
2011-04-12
Article
2017-03-13
Technical Paper / Journal Article
2010-04-12