Catalytic performance can be improved by increasing geometric surface area (GSA) and reducing bulk density (BD), namely heat capacity, using high cell-density / thinwall advanced ceramic substrates. The advanced substrates, such as 3 mil/600 cpsi and 2 mil/900 cpsi have improved the catalytic performance over the conventional substrates, and are expected to help in complying with future emission regulations, as well as catalyst downsizing. This paper describes the effects of GSA and BD using Pd-based catalysts. The reduction of hydrocarbons emissions was demonstrated significantly at close-coupled location, and dual bed design was proven effective. The effectiveness at under-floor location was not as significant as the close-coupled location.