Air flow through the passages of a Chrysler LH platform ventilated brake rotor is measured. Modifications to the production rotor's vent inlet geometry are prototyped and measured in addition to the production rotor. Vent passage air flow is compared to existing correlations. The inlet modifications show significantly improved vent air flow, over the production rotor. The result improvement in heat transfer and rotor cooling is reported. These benefits in performance should be attainable at very low increases in production cost.